They are the image of elegance, sophistication and good taste, not only for the glamour they give off, but also for the empowerment they represent.

Today, women are breaking the ideals associated with social canons, becoming a key player in the business world. This reality is even more evident within the African continent, where women are defying traditional norms and holding positions of power. A generation of highly qualified women, whose participation in the economic reality of the continent is being paramount and whose successful careers at the helm of their companies are being the best response to the challenges facing Africa in the era of the digital economy and Climate sustainability

One of the examples is the Angolan Isabel dos Santos, the richest and most influential women in Africa. Born in 1973 in Baku (Azerbaijan), she is the daughter of the president of Angola until 2017, José Eduardo dos Santos and one of the largest investors in the country. She is considered one of the richest women in the country and according to Forbes, her assets reach 3.4 billion dollars, which makes her the first multimillion-dollar woman in Africa. Isabel dos Santos controls 25% of the shares of Unitel, the main telecommunications company in the Angolan country and 42% of the BIC bank. It also owns 6% of Portuguese oil company Galp Energia and almost 20% of shares of the BPI bank, the fourth bank in Portugal, in addition to other important international investments.

Also on this list of powerful African princesses for years is Folorunsho Alakija. At 68, this Nigerian businesswoman is one of the richest women in Africa, with a net value of €2.1 billion. Vice President of Famfa Oil Limited, one of the largest oil exploration companies with partners such as Chevron and Petrobras and, in addition, Vice President of Digital Reality Print Limited, the only female company in the printing industry in Nigeria and Dayspring Property Development Company Limited, a real estate company with businesses in different parts of the world.

Forerunner of a new way of leading the continent is the South African Cheryl Carolus, founder of PETONA Company, a global investment company Just like Carolus, the Nigerian businesswoman Hajia Bola Shagaya has managed to gain a foothold in the business world today today it kills a heritage valued at 630 million dollars.

Another indisputable reference is Ibukunolowa Abiodun, the first youngest woman to hold the position of President in the First Bank of Nigeria and has also been awarded in 2019 by NewAfrican magazine as the most influential Africans. Continuing with the financial world, we have Minoush Abdel-Meguid, of Egyptian origin, general director and co-founder of Unión Capital Partners, dedicated to providing private capital funds.

They have inspired a whole new generation of women determined to break the established status quo, Figures such as Rachel Sibande, (Malawi) founder of mHubb and Earth Energy, Arlene Mulder, (South African) co-founder of WethinkCode, Dineo Lioma, (South African) , co-founder of CapeBiotechnologies and Deep Medical Therapeutics or Miishe Addy (Ghanaian), co-founder and CEO of Jetstream Africa, have continued to break the glass ceiling.

Inspiring, active, persevering women, leaders, from different sectors of their businesses. Some continue sagas, others, on the contrary, have raised authentic empires from scratch, but all have shown that professionalism, leadership and ambition is not incompatible with femininity and elegance.