L’Oréal· Research & Innovation. The first home device based on artificial intelligence, capable of customized makeup and skin treatment.

New advancement in the company’s ‘beauty tech’ presented at CES 2020

L’Oréal has just introduced Perso, an intelligent system for home use, which represents the ultimate in beauty customization. Perso thus offers cosmetic formulae to measure thanks to the real-time evaluation of the state of the skin, air quality, pollution and trends and differentiating elements for each situation and person.

“Thanks to our strong scientific research expertise and leadership in innovation, L’Oréal has applied the most advanced technology to create intelligent beauty products and services that meet the needs of our consumers offering almost unlimited customization and precision,” said Nicolas Hieronimus, Deputy CEO of L’Oréal.”

This presentation at the Consumer Electronics Show 2020 in Las Vegas is the first step in the introduction to the market of this revolutionary 3-in-1 technology, with the ability to provide skin care treatments. Perso will also be able to offer custom lip bar formulas and foundations, although these functions will be released later.

Perso will be distributed in 2021, linked to a brand of L’Oréal leading in skin care.

Source: www.thebeautynewsroom.com