The Shiseido company brings to Spain the best-selling lipstick brand in the US. BUXOM thus joins the group’s American Brands division, counting on Douglas perfumeries as its exclusive partner for distribution. In addition to Spain, BUXOM is currently for sale in the United States, Canada, the Nordic countries and Russia.
With its slogan “BIG, BOLD, SEXY” – “Dare, Stand Out and Feel Sexy”, BUXOM is distinguished by an attitude without complexes that is manifested in all its communication and in each product. From its famous lip glosses with volume effect, to hyper-pigmented eyeshadows, this makeup brand encourages you to express yourself as you are by providing you with the tools to make you feel sexy, powerful and safe in your own skin.
“It is an honor for me to share and celebrate the arrival of BUXOM in Spain. A make-up brand “in a big way” that we incorporated into the American Brands division of the Shiseido company with the aim of complementing our makeup offer, and thus reaching new consumers that until now we did not reach with the brands present. At BUXOM our mission is to inspire to stand out, never hide, who we are with beauty products that stimulate the senses and highlight our unique personality. At BUXOM there is no beauty without diversity, we do not believe in stereotypes. This brand encourages taking risks with makeup and not leaving anyone indifferent ”, says Frans Reina, President of Shiseido Spain.
“Our brand provides the confidence to go all out and be 100% ourselves, 100% of the time. We do not believe in subtlety or shyness. From fuller lips to super-rich lashes, our products are made to experiment, take risks and, most importantly, have fun, ”says María Zayas, Director of the American Brands division of Shiseido Spain.
ABOUT BUXOM® COSMETICS BUXOM was founded in 2007 and is part of the Shiseido company. BUXOM Cosmetics products are available in the United States, Canada, the United Kingdom, Russia, Spain and the Nordic countries. BUXOM’s philosophy is to go for all, live with courage and feel powerful. BUXOM Cosmetics offers exuberant beauty that transforms what you like most about yourself and inspires you to feel sexy in your own skin.
ABOUT THE SHISEIDO COMPANY Shiseido is one of the world leaders in cosmetics present in more than 120 countries and regions. Shiseido has an extensive portfolio of international skincare, makeup and fragrance brands including Shiseido Ginza Tokyo, NARS, Clé de Peau Beauté, Laura Mercier, bareMinerals, IPSA and Issey Miyake. Founded in Japan in 1872, Shiseido was the country’s first western-style pharmacy. As a global company with strong Japanese roots, Shiseido represents excellence in the quality and presentation of its products, as well as attention to detail, offering its clients products made with revolutionary formulas that meet the most demanding aesthetic criteria in Asia and the West.