“I want Madrid to breathe fashion during the fashion week”, assured in an interview with FashionNetwork.com the newly premiered director of the Madrid catwalk, Nuria de Miguel, on the eve of the celebration of the 71 edition of the event, at the end of last january.Since then, the general and socio-economic context of Spain, as well as the global situation of the fashion industry due to the circumstances caused by the COVID19 epidemic, has given a historic turn. The reference events in the national and international sector, which are historically held in Ifema (the space that for weeks did the support hospital for the management of the health emergency) react accordingly. If, just a few days ago, the MOMAD professional fashion show announced the delay of its dates and the presentation of a hybrid format in September, it is now the turn of the Mercedes Benz Fashion Week Madrid.

As reported by the organization on Monday, June 15 through a statement, the next edition of the catwalk will take place from 10 to 13 September 2020, bringing the dates delayed a few days compared to those initially planned (September 2-7). This is the second calendar change by the platform, which at first planned to move forward with its celebration at the beginning of July. A strategy that the institution modified to better respond to the needs of participants and attendees. In this new call for 4 days, the platform will bet on “the hybridization of its format and to implement all the measures and health protocols to offer the maximum guarantees for the health and safety of the assistants,” they have reported from Ifema.

In its program, the event plans to have attendance and presentation of the well-established names of the fashion scene, as well as emerging talent, through a mixed format that will combine face-to-face parades with diverse contents in a new digital platform.

“Now, more than ever, Spanish fashion needs to revive business generation and put its creativity and talent to value,” explained Nuria de Miguel. “For this reason, at Ifema we are working on a hybrid catwalk format for the next edition of MBFW Madrid, its great showcase, which helps generate visibility and business to this industry in the new context,” added the director of the catwalk.

Likewise, the organization has specified that it is an innovative initiative in which the catwalk has been working for a long time, and whose implementation “will allow to value the creations of Spanish fashion, as well as amplify the scope of the collections and their dissemination through a medium that facilitates an unlimited connection”. Parades and content will be available through the platform anytime, anywhere on the planet.

Source: Fashion Network

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