September is the most important in the world of fashion and this year will be marked by a significant change in the calendar, due to the global pandemic. Despite the fact that the different fashion councils already announced in June the return of the New York, London, Milan and Paris fashion weeks, we are all waiting to see how this new situation will be faced.
New York Fashion Week: September 13-16
With the United States having the highest number of confirmed coronavirus cases in the world, the few designers who make physical presentations in New York including Jason Wu and Christian Siriano, Eckhaus Latta, Anna Sui, Carolina Herrera and Marchesa have returned to the schedule, although the format is currently to be confirmed.
Blockbuster brands like Marc Jacobs, Michael Kors and Ralph Lauren have cautiously chosen to withdraw entirely, while Gabriela Hearst will make her debut at Paris Fashion Week. The CFDA has announced the launch of an online platform dedicated to NYFW, called Runway360. Unlike the virtual platforms during Men’s Fashion Week in June, which had editorial facets to their offering, Runway360 plans to focus on the commercial side, with virtual showrooms and a dedicated e-commerce section supporting emerging talent.
London Fashion Week: September 17-22
A tentative schedule for London Fashion Week has been launched, featuring men’s and women’s clothing brands, and has been divided into three sections: “Digital”, “Physical” and “Digital and Physical” (some will call it Phygital) .
Brands confirmed to show collections physically, with established social distancing guidelines, are Simone Rocha, Roksanda, Sharon Wauchob and Amanda Wakeley. On the other hand, Burberry, Erdem and Victoria Beckham have opted for both the ‘digital and the physical’, although what this means remains to be confirmed. The LFW digital platform, launched in June, will continue to share exclusive multimedia content.
Milan Fashion Week: September 22-28
Milan is the first of the four cities to publish a full schedule in advance, albeit tentative. The event will feature men’s and women’s clothing brands and present and comprehend 24 digital and 28 physical shows in total. Powerhouses like Fendi and Versace, as well as the long-awaited Prada show, Raf Simons’ debut, are confirmed to show their collections physically. Missoni, GCDS and Dsquared2 are among the brands that have gone digital only. Notable absences are Bottega Veneta, Gucci, Moschino, and Jil Sander.
Paris Fashion Week: September 28 to October 6
What form the Paris Fashion Week schedule will take has not yet been revealed, but the show is said to continue into September. Being the first to announce their return to the physical format, the Fédération de la Haute Couture et de la Mode issued a statement in early June saying that they will comply with the safety regulations issued by the French authorities. Large firms such as Chanel, Dior or Louis Vuitton, will not miss the appointment.